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Wine. Culture. Storytelling that moves people and brands.

I craft elevated, authentic experiences that help brands reshape how consumers engage with wine and culture through refined storytelling, global perspective, and intentional experience design.

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Meet Tahiirah

Tahiirah Habibi is an award-recognized sommelier, cultural strategist, and founder of The Hue Society, a nationally recognized platform reshaping wine education and cultural programming. A James Beard Foundation contributor and member of Les Dames d’Escoffier International, she is also the founder of Wine & Culture Fest and the first Black woman featured on the cover of Wine Enthusiast.

Tahiirah previously worked at The St. Regis Bal Harbour, where she developed her foundation in luxury hospitality and fine wine service. Her expertise and perspective have been featured in Vogue and Robb Report, and she has received multiple industry honors for her impact on wine education and cultural leadership.

Through large-scale festivals, sold-out wine dinners, and partnerships with luxury hotels, global brands, and hospitality groups, her work continues to expand access, representation, and cultural fluency within the world of wine.

“Community is the path to freedom. Our gifts are not meant to be hoarded. It is our responsibility to use our power to empower others.” — Love, Habibi

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